"Boil down language to its core emotional constituents, to the point at which words disappear and only a feeling remains." - David Droga

"A problem well stated is a problem half solved." -Charles F. Kettering

“If you are not a brand, then you are a commodity. Then price is everything and the low-cost producer is the only winner”.
-Philip Kotler

"When I worked on Palm, I was lucky enough to interview Matias Duarte the Head of Human Interface and User Experience. When I asked him about the goal of his work he quickly replied, "make it invisible".

"the bigger a brand gets, the smaller it has to act". - Andy Spade

"Not unlike the role for advertising, poetry is making new things familiar and familiar things new." via @rorysutherland